Good Faith  
Basic Code of Conduct of Social Activities for The Human Being; Product Quality is Life of the Enterprise; Deeds Accord with words and Keeping Promise will be Promised. 
  
Innovation 
Grasping Today and The Future; Listening to Business Partner and Client' s Requirements with Patience. Exploit together the Future Enterprise Development; Keep innovating and Following Closely Development and fashion of the Lighting Decoration Business. 

Win-Win Cooperation 
Client' s Interests Come first; Society' s Interests Come first; World' s Interests Come first; Keep raising the Value of the "Enterprise Interest Community".